APPOINTMENT of BERTILLE GUITTON-BROGGI

Bertille Guitton-Broggi joins CANAL+ Group as Executive Vice President Communication for Africa. She reports to Emilie Pietrini, Chief Brand and Communication Officer of CANAL+.

Bertille Guitton-Broggi will be in charge of leading CANAL+'s communications strategy in the 40 countries where the Group operates in Africa. Therefore, she will be contributing in particular to the synergies between CANAL+ and MultiChoice. Her sharp knowledge of African markets, combined with her expertise in international brands visibility and digital communication, will be major assets to fulfill her mission.

Having graduated from Sciences Po and HEC Paris, Bertille Guitton-Broggi has developped soon an international profile, with several experiences in Latin America and Africa. She then joined Jumia in Nigeria where she moved into management roles in marketing and communication, and then became Head of the Group's communications and public relations department across 23 African countries. She then moved into a commercial role as Group Sales Director Fashion, Beauty & FMCG across Jumia's five main African markets.

In 2019, she joined Reckitt in Bangkok where she took charge of the e-commerce and Direct-to-Consumer operations in Thailand. In 2022, she joined L’Oréal in Johannesburg as E-Commerce Director for Sub-Saharan Africa. She was then appointed Chief Digital & Marketing Officer for Sub-Saharan Africa in 2024. In this role, she leaded the region’s marketing strategy and digital transformation, contributing to L’Oréal’s growth and digital leadership in its major African markets.

Photo credit: Aurélien Pierron/ CANAL+

CORPORATE COMMUNICATIONS
Edwige Lerolle / edwige.lerolle@ext.canal-plus.com