CANAL+ LAUNCHES A HISTORIC AND UNIQUE ADVERTISING CAMPAIGN TO PROMOTE ITS AGGREGATION OFFER
CANAL+’s new campaign highlights that there’s no need to sign up for multiple subscriptions to find the best in entertainment, all in one place, and at a very affordable price.
CANAL+ emphasizes the strength of its offering and reaffirms its long-standing role as a “super-aggregator”: simplifying access to content through a single and attractive subscription.
Created by BETC, the campaign relies on offbeat and humorous taglines placed near banks, gas stations, retail stores, and transportation hubs. This creative approach immediately demonstrates the economic benefit of the CANAL+ offering while promoting the richness of its catalog.
Rolled out nationwide across billboards and digital platforms from October 14 to 29, the campaign will enjoy very high visibility, generating more than 750 million impressions.
The CANAL+ CINÉ SÉRIES package includes all of CANAL+'s latest movies and TV series, as well as content from major streaming platforms such as Apple TV, HBO Max, Netflix, Paramount+, and CINÉ+ OCS.
24-month subscription to CANAL+ CINE SERIES: €24.99/month for 12 months, then €34.99/month. Offer subject to terms and conditions, valid in metropolitan France from October 15, 2026, through November 9, 2026. See terms and conditions at boutique.canalplus.com
CORPORATE COMMUNICATIONS
Edwige Lerolle | edwige.lerolle@ext.canal-plus.com
