CANAL+ LAUNCHES AN ADVERTISING CAMPAIGN DEDICATED TO SPORTS

For the first time, CANAL+ is rolling out a single commercial film in 50 countries

With this campaign, CANAL+ is speaking up to reaffirm what makes the Group so strong today: being a leading player in major sportive events thanks to exclusive rights to the greatest competitions, in France and in more than 50 countries, including the UEFA Champions League, the Formule 1®, MotoGP TM and the UEFA Premier League.

An international campaign, a universal resonance

The commercial film is named “The Beauty of Sport” and will be rolled out on air and digitally from the 2nd to the 17th of September, to reach all audiences. In total, the campaign will reach more than 300 million contacts in France and hundreds of million in more than 50 countries including France, overseas France, Switzerland, Poland, Austria, Myanmar and more than 40 countries in Africa including 20 French-speaking countries.

"Much more than sport"

With its catchphrase “Much more than sport", this film highlights the fullness of the sports offerings of CANAL+ and its unique ability to plunge its subscribers into the heart of the action, to share the passion of sport with as many people as possible.

CORPORATE COMMUNICATIONS
Edwige LEROLLE / edwige.lerolle@ext.canal-plus.com